Pick up creative ideas and business tips through online articles and videos.


Corporate Social Responsibility Made Easy

At Starwood, we wish to engage our associates in our corporate social responsibility. However, the term 'corporate social responsibility' can sound intimidating.

Using graphics, this concept is made simple and relatable in this video. To better understand how businesses and you as an individual can play a part, click on either links :

Youtube https://www.youtube.com/watch?v=yzvy5IgqTvw

Sustainability Made Easy

As Starwood associates get more and more involved in protecting and conserving the environment, we encourage all participants to consider the important issue of sustainability.

Rather than a one-off activity, to create real impact, we need actions that are sustainable and which would over time make a significant impact on the environment, be it in the area of restoration of coral reefs, preservation of mangrove swarms, reducing carbon footprint or having sustainable procurement practices.

Community Involvement as a Part of Sustainability

We talk about sustainability but what does this mean for our community?

This article outlines how community involvement is an inherent part of sustainability and some ways an organization can help a community through sustainability efforts. These include:

- Supporting local trade
- Alleviating poverty
- Improving infrastructure
- Encouraging involvement by educating guests
- Unlocking human potential

The Business Case for Sustainability

With the world facing depleting resources, both natural and man-made, the idea of sustainability is becoming more than just about protecting and conserving resources. Businesses are beginning to see that sustainability initiatives can and will have a significant impact on their bottom line as well.

To better understand how sustainability efforts can impact our bottom line, check out this easy-to-understand infographics.


Community Engagement: Benefits and Best Practices

Increasingly, companies are getting more and more involved in community engagement initiatives. Clearly, there are many benefits for doing so. These include:

1) Helping to ease operating in a new geographical area

2) Enhanced corporate image with stakeholders

3) Improved Investment prospects

4) Support Human Resource goals, including talent attraction and retention.

Why Your Hotel Should Have a Carbon Offset Program

As a hotel, how can you continue to meet guest expectations for sustainably operations, while holding down costs?

Given the many things hoteliers are doing to go green in order to try and stay competitive, it’s not uncommon to occasionally overlook some of the easier ways to do so. As far as sustainability measures go, a carbon offset program is one of the very easiest to implement.

From Sainsbury’s to Lego ... 10 Stories of Unforgettable Customer Service

In this article, Market Strategist Gregory Clotti pulls out 10 fabulous stories of truly unforgettable customer service. Many of these stories were sparked off by an ordinary event, that when treated with care and creativity, became extraordinary. From Sainsbury to Lego, staff with great ingenuity created unforgettable moments for their customers and won a legion of fans when their stories spread. Clink on this link and be inspired by these stories.

5 Phrases That Should Never Be Used In The Customer Service Business

As society gets more informal, we may unconsciously lapse into casual language and careless phrasing when addressing guests. To us, such phrases may not appear to do much harm, but from the guest's perspective, they can convey a lack of respect or a poor service attitude. So what are these jarring phrases to never use? You may be a little surprise and perhaps even guilty of using them. Here they are : 1. "No Problem" 2. "How Are You Guys Today"? 3. "You Need To…" 4. "Are You Finished With That?" 5.

Create an Emotional Link to Earn Guest Loyalty

At the recent 36th annual New York University International Hospitality Industry Investment Conference, top hotel executives, including Simon Turner, President of Global Development, Starwood Hotels & Resorts Worldwide shared their insights on cultivating guest loyalty. The panel share their views about ways to create an emotional link that will foster a greater sense of guest loyalty. Click on this link to benefit from these industry experts.

Get Your Bottomline ‘Cooking’

In this article, Larry Mogelonsky, founder of LMA Communications Inc., an award-winning, full-service hospitality consulting and communications agency puts a strong case for in-house cooking classes as a way for hotels to differentiate themselves and engage guests.

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