Service Culture Next Generation Certification Hub – Luxury Collection & St. Regis

Click here to enlarge picture
Luxury Collection Epicurean Journey
Click here to see more pictures

The roll-out of our very first Luxury Collection & St. Regis Service Culture Certification Hub took place successfully at The Laguna Nusa Dua, A Luxury Collection from 3 – 6 March 2014. 14 bold participants embarked on a journey to create a collaborative culture of agility and innovation.

Service Culture Next Generation (SCNG) was revitalized to enable Starwood to adapt to the changes in the business environment and maintain its foothold in the hospitality industry. The newly conceptualized SCNG utilized a concept of blended learning; mixing e-learning, experiential and instructor-led training to deliver a distinctive learning experience.
To become a Service Culture Champion, participants had to undergo an intensive 4-day program, which incorporated hotel-specific Brand Activation, Service Essentials and Leadership. On the very last day, the participants’ skills were put to the test where they had to facilitate a teach-back session. Thankfully, our participants rose to the occasion and demonstrated their skills and talents. The program came to a close with a group dinner overlooking the white sands of Bali.


Service Culture Next Generation – Activation of Brand Signature Programs
From Left – Participants experienced the St. Regis Bloody Mary Ritual, the Luxury Collection Cocktail Collection and St Regis Butler Service

We would like to extend our gratitude to our hosts, The Laguna Nusa Dua, A Luxury Collection and St. Regis Bali for their effortless preparation and hospitality.

With this launch, St. Regis and Luxury Collection jump on the bandwagon of brands which have rolled out the new generation of Service Culture. Stay tuned for the upcoming hubs in 2014!

© 2010 Starwood Hotels & Resorts Worldwide.Inc. All Rights reserved. | Website Terms of Use
Visit the earlier version of Starwood Cares Village website.
This website is optimised for IE8 and Firefox 3. If you have problems viewing this website, please upgrade your internet browser